Yesterday I attended a conference organized by the Royal Netherlands Academy of the Sciences (KNAW) in Amsterdam entitled 'Literacy in the Age of New Media' [Footnote: the book 'Literacy in the New Media Age' which was published just a couple of years ago and widely reviewed (see e.g., review1, review2), failed to receive a nod of acknowledgement.]
In a series of postings I plan to sketch and comment on the presentations. Here, in this introductory post, I wish to dwell on the objectives of the half-day event, the program, and the venue.
Beginning with the last, the venue, the Royal Academy is the home of the arts and sciences in the Netherlands. The building, situated in the 17th century heart of Amsterdam, reflects the history, culture and wealth of the country – all projected in a modest and circumspect Calvinist manner. The conference was organized by a national scholarly commission appointed by the KNAW to consider literacy in a multimedia era. The commission was initiated and is still dominated by humanities scholars and institutions, although this 'bias' is seemingly changing. The new chairman of this commission, for example, comes from the Amsterdam Communications Department, which is – still – dominated by a behaviorist, quantitative conception of communications scholarship. This means, among other things, that the commission is expanding from a humanities perspective on literacy to one more pluralistic and embracing of the social sciences.
The objective of the event, according to the announcement text found on the KNAW website, is to facilitate exchange between media, language and literature scholars; and representatives from educational institutions and from publishing industry active in the world of new media. The final sentence of the conference announcement, in translated form, suggests much: 'a search for refinement of collective analysis and for refinement of the terms through which societal and educational discussion [on the topic of the conference, literacy in the age of new media] can be conducted'. The obvious question, emerging from this objective, is to what degree this conference contributed to such a broad and ambitious intent. Obvious though it is, the question is impossible to answer at this point in anything other than subjective, impressionistic terms. Here, then, are a few personal impressions….
As far as academic conferences go, this event faired well: the speakers were well chosen and knew their trade, the conventional conference formula – presentations and panel, short moments for interventions from the floor, long coffee breaks and a concluding reception – was successfully applied. I genuinely enjoyed the Friday afternoon, in being able to partake of the presentations given and insights shared. That appreciation stated, I nevertheless felt a strong discomfort about the conventionality and predictability of the formula. The formula lacked what is, in fact, the frequently stated component in the new media environment: participation and user-generated content. The conference reflected the way academics have organized such events for decades and the way most of us probably organize our seminars and classes. The personal and 'real' moments of engagement and exchange took place, predictably, during the coffee breaks and during the reception afterwards. The formula lacked creative innovation related to that core component of new media, user generation, because of which the concern about literacy in a new media age has gained prominence. In this respect, the organizers of this conference missed an opportunity to 'go beyond' the conventional formula of presentation and exchange in an effort to contribute to the overriding objective: generation of discourse among members of the academic community.
I know how difficult it is to 'go beyond' such conventionality; most events for which I have shared organizational responsibility have reflected the same features and formula. All too often we seem captives to the 'one to many' notion of communication and, when there are relatively large numbers involved, as in the case of this KNAW event involving some 150 persons, we close our minds to alternatives. I am involved in organizing an ICA pre-conference entitled the Long History of New Media, and we are facing the same organizational difficulty: how to construct a setting within which engagement, participation, can be optimalized? We've considered several alternatives, like a 'speed dating' variant of small group meetings where individuals rotate among groups at pre-determined time intervals and address topics of the event in groups of 10-15 persons. Until now we've come up with nothing better than a wide range of panels with time built into each for audience interventions. I feel this is a far cry from serious participation, but haven't yet come up with any organizational structures that would accomplish more than something as mundane as increasing the duration of the coffee breaks.
Here's the latest description of how the day is organized, sent this week to authors of papers for the event:
We also wish to mention again the particulars about the roundtables at the pre-conference. In an effort to facilitate exchange, the roundtables will be organized as follows:
a) First, each participant in the roundtable presents a 5-minute statement concerning their work.
b) After each participant has presented, there will be a round of interactions between participants.
c) After this, there will be time reserved for interventions from the floor.
We are planning to video and audio record the sessions and hope to archive them and make them available to participants via the Web.
As I re-examine the procedures, I see little substantive difference with the KNAW approach and expect a blogger afterwards will express the same disappointment I now share in this post with the paucity of participation built into the KNAW new media literacy event… Before it is too late, within the next few weeks, I would welcome suggestions for facilitating engagement among a group of a hundred, using conventional large room university facilities.